Driving Growth through RGM and RTM Solutions
A variety of analytical tools provided fact-based insights into the drivers of performance which in turn drove significant RTM & RGM decisions

VIC - Visual Intelligent Cooler
Innovation lead beverage industry practice

Maximizing Value Capture One Customer At A Time
AC segmentation model; moving from “forcing” almost 240K customers into pre-defined clusters and delivering a PicOS customized to their individual realities

Predictive Suggested Order for Decreasing OOS
Machine learning model Suggesting order quantity by SKU by outlet by visit to reduce OOS based on audits and historical sales data

Pick and Mix Innovation
The Pick n’ Mix initiative was based on consumer insights of cross shopping behavior and multi purchase behavior

Coke Studio Chatbot Promotion
Driving sales and teen recruitment through an innovative; digitally-enabled customer & commercial integration

How RGM Saved Mexico
Redefined strategy with a focus on ensuring long term sustainable growth; minimizing short term impact in volume & strengthening competitive position

Developing the SSD OBPPC Strategy
REDESIGNED OUR AT-HOME SSD ARCHITECTURE - to drive frequency via better fitting to Occasions and to Optimize Revenue

Overcoming Adversity with RGM 2.0 in Nigeria
Cross functional system team tasked with deploying RGM 2.0 through the 10 step methodology

Emerging out of the Clear Air Turbulence Stronger
Tipping points of the success were via being ALWAYS : Affordable; Invest; Competitive; Agile; "One System"Mindset

How Turkey System Turned Crisis into Opportunity
4 level mitigation scenarios to convert crises into opportunity: Volume Uplift Mix Improvement; Trade Promotion; Consumer Promo; RSP increase

AC RGM Strategy
How to capture more value in a highly developed market without risking losing competitiveness?

Advanced Outlet Segmentation Germany
Groundbreaking “Outside-in” approach using digital data to enrich and grow outlet universe

CEE/CCH Next Generation Cold Space Strategy
Connected CDE placements deliver clear productivity; effciency and promo benefits

Refueling Potential
Segmented Placement and Execution

Ice Age Case
"Ice Age "focused on 4 core pillars: Consumers; Market; Process; People

Out of Stock Command Centre
Implementation of "OOS Command Centre" that consistently reduced the OOS for Coca-Cola Brand

Venturing and Emerging Brands RTM Germany
A fast; dedicated AfH Salesforce; operating brand specific was built: Hybrid model German business unit & Bottler (CCEAG) & wholesaler

1-2-3 Single Serve Revamp
Retake IC transactions growth AFH sustainably by focusing on 3 pillars

At Work Business Mode
Coca-Cola @Work Business Model considering the weaknesses we must overcome and the opportunities we must exploit

Accelerating CSE Through Dealer Own Coolers
The big idea was to leverage existing Dealer Own Cooler (DOC) to drive IC within Still Beverage Category

Strategic Priorities To Drive Growth
5 big bets: Reset of SSD OBPPC & PicOS; Accelerated RGM; Best in class customer collaboration; Step-change in commercial execution; “one team & one culture”

PBMS Integrated Approach: Engine of Growth
Partner Business Management System (PBMS) - “Engine of Growth” : Direct-Store-Service (DSS); SFA System; Integrated Platform; Customer Engagement Tool

IC Exponential Growth Through IC Coolers
Andina Argentina; long term IC Growth model: Achieving Exponential Growth through planned IC Coolers Investment

AI-based Vending Personal Services
Forecasted “Future purchase rate”; “Anticipated spending” and “Move away rate (Defection)” for each shoppe

Digitalizing and Innovating our RTM
Digitalizing and Innovating our RTM to execute faster and accurately our consumer centric strategy in our Key Channels

KOF Brazil Execution Turnaround
Accomplishing two goals in this year: Encompassing the pillars of People; Processes; Technology (SFA) and Sales Models; Grow The National Execution Index (INE)

The Cow of Troy
“Coca-Cola en tu hogar” (Home delivery) and a new category; Milk Santa Clara; we unlock the channel and brand potential with Troya plan delivering milk door to door

Super Chill
Provide a point of differentiation for 7-Eleven in Japan.   The aging population meant that together;recruiting younger shoppers into 7-Eleven

TOTEM - Total Execution Management
Be the most prefer partner by delivering a Tailor-made execution solution (Picture of Success) to each relevant customer cluster

Winning in Russia with Right Execution Daily
New RED – keep the best of RED ideology and make it work through new technology

How Turkey Accelerated Growth with RED
Drive Volume with RED through; Increasing Coverage; Increasing RED Score; Improving RED Volume Impact; + Optimizing Project Investment

Culture of Execution in our DNA
Portfolio with MOST VALUABLE PRODUCTS while augmenting OUTLET BASE by: PicOS Compliance; Space Growth; CDE Penetration; Portfolio Availability; Outlet Growth

Embedding REDacross the Business
Incorporating and digitalising every touchpoint; process and tools provided to the Field Teams; all designed to develop Sales Entrepreneurs of the Future