Journey to link RGM; Segmentation; RTM; and RED capabilities and accelerate business operations
Creating a system-wide end to end; multi-disciplinary approach that enables us to win at the point of sale by creating superior value chains for all stakeholders
Maximizes value by sustainably providing superior in-store execution of the PicOS improved by a highly engaged; motivated and disciplined sales force
Applying CSS & RTM models; tools and processes to Sell, Deliver and Execute bringing our brands to life ensuring Efficiency, Effectiveness, Flexibility & Speed
Customer segmentation is the process by which we filter our customer base using pre-defined, objective criteria
