On-The-Fly-Assessment
Competitive assessment tools to support decision-making with automated issue tree analysis and Knowledge-based Logic & Rationale

Trends Forecasting
Trend Forecasting is non-casual forecasting analysis on brand; pack; category level that helps with Modified Moving Average Seasonality Adjusted

PITA Forecasting
PITA Forecasting models impact of Incidence; Transactions & Amount; a dynamic analysis based on House-Hold Panel data

ROE (Rules of Engagement)
Decision-making pricing rules vs. competitor moves to sustain share and financials. Tailored tool to support pricing strategy; portfolio & BP decisions

Promo ROI
X% of every dollar of revenue and Y% of every dollar of gross margin. Helps identify promos that generate positive ROI & Supports Promo Break-Even Analysis

CHAMPS
CHANNEL MARKETING PLANNING SYSTEM - Integrated channel P&L framework to model and simulate strategic commercial decisions

KOmSurvey
KO MOBILE SURVEY - Combination of flexible survey design & analysis tool and a portable device to capture & transfer information from the field

Wholesaler Engagement & Partnership Framework
Wholesaler can be better leveraged to drive quality distribution. Framework helps define a standardized approach on how markets should engage wholesaler in their RTM

CDE Management
Global CSE robust web platform with systemic approach to ensure that long term goals for CDE are met & continuous improvement is achieved with culture of innovation