TOOLS & METHODOLOGIES – IN-HOUSE DATA ANALYTICS PLATFORM


Price Volume Profit simulator - Estimates the volume and full P&L impact of pricing actions across categories


Estimates the volume; revenue and profit impact of different assortments & also determine the right set of portfolio for the most demanding products


Holistic Execution Process; Not Just Tracking Tool. RED Process defining 5A's - Availability; Affordability; Acceptability; Action ability; Activation



iRED Field Use Cases
from North America, Mexico and Italy


The TCCC endorsed global SFA Solution